Go Beyond
Military Friendly.
Activate Veteran Leadership. Gain a Competitive Advantage.
Creating a Military Thriving® culture is delivering on promises made when recruiting and hiring veterans and military spouses.
Sean Passmore
Head of Military Talent Strategic Sourcing & Enterprise Military & Veteran Initiatives, Wells Fargo
Military service ends on a date.
The leadership, discipline, and problem-solving it develops do not.
Forward-looking companies recognize that supporting the military-connected community is a strategic investment in workforce resilience, brand trust, and long-term growth.
Most organizations strive to be “military friendly.”
Few build the systems that allow military-connected employees, small business owners, families, and communities to truly thrive.
Corporate investment in Military Thriving® with ZeroMils is how companies produce meaningful impact and measurable business value.
Why Companies Need to be
Investment in Military Thriving® is not a cost center.
It is a revenue generator and a competitive advantage.
Here is how that investment impacts your bottom line and your brand.
Workforce Stability
Veteran and military spouse employees stay when companies invest in structured retention strategies. Turnover drops by up to 30% and repeat recruitment costs drop with it.
Your military-connected employees gain five Military Thriving® components: meaningful employment, purpose through service, a connected community, health and wellness, and a kit bag for continuous improvement.
Brand Trust
Military and Veteran families recognize which companies prioritize them. Brand trust increases with genuine, visible commitment.
Your organization earns brand reputation and authority with military-connected audiences, and deepens employee commitment to your mission and culture.
Business Development
The military-connected community represents $2.1 trillion in annual consumer spending. Veterans and military spouses are current and future customers, employees, and business partners. Military Thriving® gives your teams repeat face time with that audience.
Your commitment gives your teams sustained access to military-connected buyers, including small business owners, and opens new customer conversations with revenue potential.
Leadership Positioning
Companies that lead in the Military Thriving® movement earn national recognition for workforce and community leadership. Your company is named among the employers, nonprofits, and civic leaders setting the standard for investment in military-affiliated talent and Veteran entrepreneurship. Veteran small business owners number 1.6 million and account for $1 trillion in revenue.
Your executives play a leading role in military-connected workforce strategy, and your company helps drive the future of Veteran talent investment.
When Veterans and military spouses thrive in your workforce and in your community, your company and everyone in it benefit, too.
Measurable Results
Our partners fund Military Thriving® Roundtables, Change Forums, and Uniting in Service initiatives nationwide. These events put corporate, nonprofit, and civic leaders in the same room with hundreds of local small business owners to address workforce and community priorities for Veterans, military spouses, and their families. Every leader in the room is a catalyst for growth and impact across the markets they serve.
20+ executive Roundtables and regional Change Forums convened
Corporate, public-sector, and nonprofit leaders align on Veteran workforce, small business ownership, and community priorities at every event.
800+ senior decision-makers engaged across sectors
C-suite executives, senior HR leaders, Veteran ERG heads, nonprofit CEOs, and civic leaders help shape regional and national initiatives.
10,000+ service members, Veterans, and their families reached in 2025
Military Thriving® activations support transition stability, provide critical resources, and benefit underserved families.
600+ corporate volunteers mobilized across national service initiatives
Employees and small business owners participate in service activations alongside youth in local communities.
Neighborly Proves Military Thriving®
Franchise closure rate for Veterans increased from 6% to 40% in 2025. The industry standard for national franchisors is 1%.
60+ new Veteran franchise owners in 2025, the highest in Neighborly's history.
Adopting a Military Thriving® strategy across Neighborly’s growing portfolio of brands has given our company a competitive advantage.
Brad Stevenson
Chief Development Officer, Neighborly
What
YOUR INVESTMENT
Includes
Military Thriving® is an integrated strategy. Partnership with ZeroMils delivers five distinct advantages.
Strategic Advisory
ZeroMils serves as your on-call strategic advisor for military and Veteran-connected workforce, community, and market initiatives.
National Event Sponsorship
Your brand earns logo placement and named recognition at Military Thriving® Roundtables, Change Forums, and Uniting in Service activations across eight regions. Every event puts your company at the center of a movement supporting the military-connected community.
The Mark of Military Thriving®
Your company joins the ranks of Military Thriving® and earns the right to display the badge. The badge represents your company’s commitment to the military-connected community and your role in advancing the Military Thriving movement.
Exponential Impact
Your company gains access to best-in-class military nonprofits, employer leaders, civic partners, and Veteran Employee Resource Groups. Participating partners share activations through their channels and mobilize their community to show up and engage with your team.
Military Thriving Action Coalition (MTAC) Participation
Your senior executives earn a seat at the table in the Military Thriving® Action Coalition alongside cross-sector leaders. Coalition members set the standard for how companies invest in military-connected communities and hold each other accountable to act on it.
The Military Thriving® Action Coalition
Companies investing in Military Thriving®
retain Veteran talent, reach military-connected small business owners and communities, and earn a competitive advantage.
Competitors are investing in Military Thriving®
to secure geographic markets and industry categories now.
Will your company lead in yours?
Become a Military Thriving® Partner
The Ranks of Military Thriving® Partners
Upcoming Sponsorship Opportunities
Corporate sponsorship funds Military Thriving® Roundtables, Change Forums, and Uniting in Service activations nationwide. These events bring corporate, nonprofit, and civic leaders together in the same room to address workforce and community priorities for Veterans and military families. Here is what sponsorship produces.
The unTAPped Change Forum
Details
Mar 25
ZeroMils and the National Association of County Veteran Service Officers (NACVSO) are proud to announce a combined-arms partnership to produce the first-ever Leadership Summit and unTAPped Change Forum.
Military Thriving® Regional Change Forum Dallas
Details
Apr 27
In 2025, ZeroMils engaged 15 regions of the country poised for economic growth but hindered by skills gaps in industries that are vital to national security, in order to target and prioritize...
3rd Annual National Military Thriving Change Forum at Georgetown University
Details
Jun 10
Our 3rd Annual Military Thriving Change Forum will build on the momentum we created at the first two convenings, where we crowd-sourced an actionable Military Thriving community model, and then executed it...